I build the playbook and coach your team on what to post, when, and why. Content pillars, posting cadence, and platform guidance so your social presence supports your brand without you needing to hire an agency to post for you. You handle the posting, I handle the strategy.
Social Media Strategy
I coordinate professional photography of your team, office, and patient experience. Your photographer handles the shoot, I handle the creative direction and make sure the images work across your site, ads, listings, and social profiles. Photography fees are separate from the retainer.
Photography & Brand Direction
Appointment reminders, recall campaigns, and patient outreach. I set up and manage the dental platforms you currently use to ensure the patient experience is streamlined and help keep your schedule full.
Patient Communications
HIPAA-compliant tracking through Google Analytics 4 tied to real patient activity, not vanity metrics. You'll know which channels are driving appointments and which aren't. I set up the dashboards and walk you through the numbers so you always understand where things stand.
Analytics & Reporting
I look at the full path from ad click to booked appointment. That includes auditing your online forms, call tracking, and front desk follow-up process to make sure leads aren't getting lost. If patients are calling and not getting booked, we'll find out why and fix it.
Lead Generation Systems
Ongoing website updates, content changes, and technical SEO. I monitor your site health through Google Search Console, implement structured data so search engines understand your locations, and make sure your pages are optimized for the searches that matter to your practice. No redesign fees for routine updates.
Website Management & SEO
Full management of your Google Business Profile, Apple Business Connect, and online directories. I make sure every location has accurate information, professional photos and video, correct categories, and consistent details everywhere patients search. Review response strategy and management included.
Local Listings
Google Ads and Meta campaign strategy, build-out, and ongoing management. I handle keyword research, ad creative, audience targeting, bid optimization, and budget allocation. You'll never show up for searches you don't want to be in, and you'll always know what your ad spend is doing.
Paid Advertising
Every retainer covers the full picture. Here's exactly what I manage for you each month.